Is Going Green Nothing More Than a Marketing Gimmick

Running head MARKETING GIMMICK 1 Is Going set apartting surface Nothing More Than a Marketing Gimmick? Ong Shi Meng MARKETING GIMMICK 2 Is Going verdure Nothing More Than a Marketing Gimmick? Marketing has a lexical definition, which is theory and intrust of commercial selling, whereas the persuasive definition is the activities of promoting products or services in order to gain meshwork or other advantages by changing consumers attitudes towards a brand. Green marketing is somewhat similar, and it is the activities of promoting products or services that are presumed to be eco-friendly.There are many perspectives on green marketing, for example, it is just a marketing strategy of a corporate and it is mainly targeting on consumers who are concern of environmental issues. To put it simply, a business is utilizing green marketing tactics when their marketing message is targeting the eco-conscious members of the target market, for example, a network hosting provider markets itself as environmentally friendly to prospective customers by touting the fact that their facilities is run by travel or solar power.Another example would be in food marketing, where youll find products marketed as organic or force the fact that its from local farmers (meaning less preservatives and less waste in transporting the food). Essentially, the marketing pass revolves to some degree around spelling to a consumer base trying to be more environmentally friendly. While my overall outlook on green marketing is a positive one, because of its consumer-driven and often unselfish to at least a degree, I do think theres a flip-side where indisput satisfactory green marketing techniques are simply gimmicks.First, theres green-washing, the false claims about environmental issues to prink concerns with the public, convincing them theres a problem that may not even exist, and then pushing your product as a solution. In this case, consumers who fall for the trick are committing the fal lacy of inappropriate appeal to authority. According to McGraw-Hill (2012), the fallacy means we look to an authority in a MARKETING GIMMICK 3 field other than that under investigation.Similarly, consumers tend to buy green products from an authority that is not specialized or professional in environmental issues. This is just deceitful, and were in a day and age straight where its very likely youll be caught and publicly exposed. Lie is a deliberate attempt to deceive without prior consent of the target (McGraw-Hill, 2012). I also think the premium prices for green products will finally become a thing of the past.As people come toexpectmore products to be environmentally friendly, their willingness to earnings more (looking at the items as special in some way) will diminish. However, with the demand rooted in personal convictions, I dont think the demand for green products will fade to run across that price issue companies will find a way to go green for less. When it comes t o green marketing, the accepted key is to be sincere. If you truly care about the environment, and are acting out of that concern prototypic and foremost, consumers will notice.Taking actions is definitely more effective than using emotive language, language that is purposely chosen to put forward certain emotional impact in order to promote products which might be useless for consumers. condense on building a more sustainable business beyond simply being able to increase prices or appeal to the eco-savvy markets. MARKETING GIMMICK 4 References McGraw-Hill. (2012). Think. New York NY The McGraw-Hill Companies.